Intro Into Fashion PR Workbook

Ready to get press without paying $1,000+ for a publicist?

The Intro Into Fashion PR Workbook is your step-by-step guide to learning the basics of fashion publicity, how to craft your story, and how to start pitching to media outlets that actually align with your brand.

Created by AK Brown – The Fashion Connector and founder of The Akademy™, this workbook takes you through the exact PR process I’ve used to land press in Teen Vogue, InStyle, Glamour, Bustle, and more—while helping others do the same. Whether you’re a fashionpreneur, creative, or aspiring publicist, this is your entry point into strategic, no-fluff PR.

💡 What You’ll Learn:

• What fashion PR actually is (and isn’t)

• 40+ industry terms every fashionpreneur should know

• How to craft your PR power intro

• How to build a press-worthy story (your press angle)

• The structure of a winning pitch email

• The difference between media coverage & influencer exposure

• How to map out your next 3 visibility moves

• Bonus: PR starter checklist & pitch planning space

✨ Who This Is For:

• Fashion brand founders & entrepreneurs

• Stylists, creatives, and boutique owners

• Aspiring publicists ready to break into the industry

• Anyone ready to get seen and get featured

🔐 What You’ll Get:

• 30-page professionally designed digital workbook (PDF)

• Immediate download access

• Lifetime access to future digital updates

This is a digital product. No physical workbook will be mailed.