THE COURSE OPENS IN:
A self-paced course that breaks down how fashion communications really works.
If you’re trying to understand how brands get featured, talked about, and seen—this is the starting point.
Feeling stuck trying to break into Fashion PR or land media coverage for your brand, and not sure where to start?
Trust me – I’ve been there
I’ve spent over a decade working in fashion communications, with the degree, the experience, and the receipts. But even with all of that, I still had to learn how to navigate this industry on my own terms. Fashion PR isn’t something you just pick up—it’s a skillset. And too often, people are left trying to figure it out without clear direction.
That’s why I built this course. To give you a real understanding of how Fashion PR works today, and to help you build the confidence to actually use it, whether you’re trying to get your brand seen or break into the industry as a fashion comms and PR professional.
YOU’RE DOING ALL THE THINGS BUT STILL NOT GETTING NOTICED.
You’ve been putting in the work. The content, the brand, the products—it’s all there. So why isn’t the press or visibility following?
Here’s what might be holding you back:
Pain Point #1
You don’t know what editors or media actually want.
You’re pitching yourself or your brand, but it’s not landing because the strategy doesn’t match how the industry works behind the scenes.
Pain Point #2
You’re focused on visibility, but not the message.
You’ve got great photos and products, but no clear story. Media wants to know why you matter—not just what you sell.
Pain Point #3
You’re relying on guesswork instead of a real plan.
Trying random PR tips from social media without understanding the foundation isn’t sustainable. You need structure—not just hacks.
But don’t worry – I’m here to help you find a way forward.
IT DOESN’T HAVE TO FEEL THIS CONFUSING.
You don’t need insider status or a press contact list to get started in Fashion PR. You just need the right foundation and a clear strategy.
Instead of staying stuck trying to figure it out on your own, imagine how it would feel to finally…
Understand what Fashion PR actually involves and how it works
Confidently pitch yourself or your brand to editors and media outlets
Build a PR strategy that aligns with your goals and audience
Know what tools, templates, and messaging to use—and when
Position yourself as someone worth covering, supporting, or hiring
And the truth is… PR isn’t just about being seen, it’s about being understood.
There are so many people in fashion trying to get noticed. But attention without strategy doesn’t lead to anything lasting. You can have the best product, the strongest brand, and still feel like you’re being overlooked.
The real problem? Most people skip over the why.
Why should someone care? Why should your story be the one that gets told?
This course helps you answer those questions and build the clarity, confidence, and communication needed to actually move the needle in your career or brand visibility.
I’m here to help you get seen—and remembered—for the right reasons.
That’s why I created something that simplifies the entire process, without watering it down. Welcome to…
Intro Into Fashion PR
A PEEK INSIDE
the Modules
What Is Fashion PR, Really?
- Define Fashion PR (beyond buzzwords)
- PR vs. Marketing vs. Advertising
- What PR actually looks like in fashion (agency vs. in-house vs. freelance)
- Where PR fits in the brand building ecosystem
Understanding the Media + Visibility Landscape
- Who’s who: editors, stylists, influencers, content creators
- The shift from traditional media to digital platforms
- What publications actually want
- How coverage works (earned vs. paid vs. affiliate)
Building a Story That Makes Sense
- Brand messaging basics
- What makes a story newsworthy
- How to create angles editors care about
- How to position yourself or your client as someone worth covering
Pitching That Gets Read
- How to write a strong pitch (and what not to do)
- Anatomy of a pitch email
- Real pitch examples (good vs. bad)
- When, where, and how to follow up
Tools + Assets You Need for PR Success
- Press kits, media bios, and lookbooks
- Imagery that sells the story
- Building a contact list
- Organizing your outreach
Getting Started Without Waiting for “Permission”
- Freelancing as a PR pro
- Doing PR for your own brand
- Starting without connections or funding
- Building visibility over time, not overnight
THE BONUSES
Intro Into Fashion PR Workbook
This is your hands-on strategy guide. Use it alongside the course to map out your press angle, draft your pitch, and build a clear plan for getting visibility. By the end, you’ll have a full foundation you can actually put to work.
Pitch Vault Toolkit
You’ll get ready-to-use pitch email templates, a sample press bio, and a basic press kit layout. These are the exact tools I use for my own clients and brand visibility. Just plug in your story and start pitching with clarity and confidence.
Media Contact Tracker
Stay organized with a simple system for managing who you’re pitching, when to follow up, and what responses you’ve received. This tracker helps you build real relationships instead of sending one-off emails and hoping for the best.
Frequently Asked
CHOOSE YOUR ENROLLMENT OPTION
Preorder Special
In honor of MY BIRTHDAY AND THE OFFICIAL LAUNCH OF THE AKADEMY!
$106
over 57% off! – use coupon code HAPBIRTHAK57, code expires Dec 16th 12am!
doors closing soon